Swinburne Adobe Hub

Branding

Client

  • Adobe Hub
  • Swinburne University of Technology

Services

  • Branding Design
  • Project Management
  • Printing
  • Supplier Sourcing & Ordering

Deliverables

  • Brand Design
  • Collateral Designs
  • Completed Print & Digital Collateral

Team Members

  • Rohan Gerrard
  • Sylvio Abisha
  • Geordie Launder

The Brief

The brief for this project was to create a striking and unique brand for the Swinburne Adobe Hub.The brand needs to appeal to all Swinburne students and work across a variety of applications, both digital and physical.

The brand was to reflect the Adobe Hub vision that Swinburne Students are creative, critical thinkers who learn through making to become future facing professionals in a digital world.

The Solution

The solution to this brief was an artistic and abstract style brand. Centered around an experimental typeface and vibrant colours, this unique visual identity is bold, strong and unforgiving in its presence.

The bold, risk taking nature of the brand aims to encourage students to follow in its footsteps and take risks and think outside the box in their own work, embracing creativity and new ideas both in their solutions and the way they present them.